Four kinds of film for software and AI launches. All drawn by hand first, timed by the frame, and finished to the last pixel.
pick one. or let us pick for you.
60 – 90 s
Launch films
The film people share on launch day. We find the one idea that makes your product feel inevitable, then build the whole film around it, from the first frame to the last beat of sound.
For when people need to understand before they buy. We turn how it works into a story that a busy person follows on the first watch, with your real product at the centre.
Short films for shipping days. One feature, one idea, told in the time it takes to scroll past. Made for feeds and changelogs, designed to work with the sound off.
UI motion principles: what moves on ones, what on twos
Templates your team can reuse
A guidelines page to share
Questions
Asked before every film.
still wondering? ask on the call.
Are these films real client work?
No. Every film on this site is unofficial concept / spec work: we picked launches we admired and made the film we’d have pitched. None were commissioned, approved or endorsed by the brands shown, and each one says so under the video. Yours would be the first one made for you.
How long does a film take?
Most launch films take three to five weeks from brief to final. Feature drops can take days. You’ll get a real timeline on the intro call, worked back from your launch date.
What does it cost?
It depends on length, style and how many cutdowns you need. Tell us your budget range in the brief and we’ll show you what fits it. No mystery pricing.
Can you work from our Figma and brand guidelines?
Yes, please. We rebuild your UI in vector straight from your files, so every screen stays sharp and on-brand.
Do you do sound?
Yes. We design sound-off first, because that’s how most people meet a launch in a feed, then make it sing with sound design for the launch page and keynote.
What do we own at the end?
The final films are yours to use everywhere, once the project is paid. Project files are available on request.
SC 04 · How a film gets made
Rough first. Final later.
01
F 0001 – 0240
Rough
Script and storyboard in pencil, cut to a timed animatic. You see the whole film before anything gets polished.
02
F 0241 – 0480
Clean-up
Style frames, type and your product UI rebuilt in vector, so every screen stays sharp at any size.
03
F 0481 – 1200
Colour & motion
Product on ones, personality on twos. Colour, camera, sound design and the details you feel more than see.
04
F 1201 – END
Launch
The master film, plus cutdowns for every feed: 16:9, 1:1, 9:16 and a loop for the timeline.
Intro call · 30 min · video
Book a 30-minute intro.
Pick a time that suits you. No deck, no prep: just your launch, your date and the rough idea.